FLEET OPTIMIZATIONgive earlier warnings of the likelihood of any failure risks,” and document activity, such as emissions monitoring, is some-says ARC’s Anantharam. thing we’ve always wanted to do,” says Finger.In short, sophisticated analytics can substantially improve The kind of documentation that Finger is talking about is decision-making, minimize risks, and unearth valuable in- very important, above and beyond maintenance and optimi-sights that would otherwise remain hidden, according to the zation issues, says Wojtaszczyk. In addition to helping docu-McKinsey consultants who authored a July 2012 paper, ment insurance claims and environmental issues, he says “Why Big Data is the new competitive advantage,” published those reports can be used both to get charterer agreement to in the Ivey Business Journal. route or speed changes, as well as to sell them on claims of more ef